kerry roth

founder • designer • yogi


Kerry Roth is a graphic designer by profession; and a yogi by life philosophy. She united her two passions and her belief that form and function have equal merit, when she created the ridgeback®. After years of being frustrated by the universal issues of a yoga towel, she couldn't take it any longer, so she thought she could find a better way... Taking five years to thoughtfully develop and design a rug that would allow yogis to better hold a pose, and flow without distraction. Her vision to have every inch of it produced with integrity and beautiful craftsmanship led her to India, the birthplace of yoga  — and now the ridgeback®. 

Born and raised in Columbus, Ohio, partially on the Gulf Shores of Longboat Key and 'songs you know by heart', Kerry currently resides in Minneapolis, with her partner Brad (in business & life), their four kids, Henry, Charlie, Piper and Huck. It’s a life packed to the brim with distractions, which is why she’s always looking for a better way to simplify. Gratitude is big part of her daily practice.



It goes without saying, that I couldn't have done this without the help, support, serendipity, time, fun, laughs, light, and love from my ridgeback® tribe:

Brad Sorock | forever in blue jeans:  Henry & Charlie | my heart:  Huck & Piper | everlasting curiosity:  Ann Roth (mom) & Bill Roth (dad, not in body but certainly beside me always) instilling in me that art, design & culture will forever be the highest of value:  Logo | beloved Rhodesian Ridgeback, loyal friend that always had my back & namesake inspiration Pankaj & Ruchi Bhai & entire India team | Pari Exports:  Paula Bjerketvedt | Paul Owen | Owen Photo:  Chris Huber | Consultant: Amy Sonke & Chad Spoolman | models: Dan West & entire team | Blue Key Media:  Megan Kaplan | writer:  Brooke O'Neill | writer: Julie Garel | writer/jack of all trades:  Amy Arias | resources:  Focus Group | Courtney, Sue W, Aldrin, , Margie, Maryam, Krickie, Amy, Chad, DarcyAnju Kataria | India Insight:  Eduardo Drake | Fantastic IP Consulting; Zachary Robins | Attorney; Sarah, Jillian, Linz, Hil, Mags, Jesse & Molly, Berky, MargieMollie, Jevne, Jen, Vail, KC, Erica, Julie A., Rachelle, Annie & Randy, Marie & Brian, Allison & Joey, Aunt Judy & all my yogi community | friends & practitioners: John, Aldrin, Nielle, Nora, Patrick, Kitty, Deborah, Reena, Tim, Judy, Molly, EllaCarrie, Corrine Sam, Ryann, Philly D, KJ, & a multitude of indispensable, inspirational, & wise instructors through out my years in MSP & worldwide:

There really aren't enough words to express my gratitude – so I will simply say, thank you from my whole heart & namaste.